Privacy Notice – Highlights

When you use or interact with a website, mobile app or other digital service (each a 'Digital Service') owned or operated by Metro Super Mart India or complete a hard copy (paper) form to subscribe to our magazine or other publication, enter a competition or provide your details at an event (each a 'Subscription Form'), we and third parties obtain certain information about you. In this Highlights section, we provide an overview of our privacy practices related to the Digital Services and Subscription Forms. Please review our full Privacy Notice below for a detailed explanation of our practices.

What Information We Obtain

• Information you provide when you use the Digital Services or order related content, products or services, including when you sign up for newsletters, order subscriptions, create an account or register for a membership through the Digital Services or via Subscription Forms. This may include your contact, payment or demographic information.
• Information you submit when you choose to participate in a survey, sweepstakes, competition, promotion, event or similar initiative.
• Information you give us about others, such as a friend’s contact information when you order a gift subscription.
• Information collected by Cookies and Similar Technologies. This includes information about your device and browser, including IP address or mobile device advertising identifiers, as well as information about how you and others use, interact with or respond to the Digital Services. This type of collection takes place while you are using a Digital Service or while the Digital Service is running in the background of your device. Our Cookies Policy has detailed information on our use of Cookies and Similar Technologies.
• Precise location information associated with your device when location services are active.
• Information we obtain from other sources, such as business partners, data suppliers and social media platforms

How We Use Information We Obtain and Our Legal Bases for Doing So

• To process your requests and subscriptions and provide you with the Digital Services, including to deliver customised content or recommendations. Note that we use your payment information (such as your card number and expiration date) for limited purposes — to process your transaction (including recurring payments, if applicable), provide you with the requested products or services and to protect our rights or the rights of others.
• To learn about users of the Digital Services and analyse how you and others interact with and respond to the Digital Services.
• To communicate with you, including to send you marketing and promotional communications.
• For advertising and marketing purposes, including to deliver interest-based ads, for cross-device linking and to analyse the performance of advertising and marketing activities.
• To protect our rights and the rights of others.
• We process personal information for different purposes on the following legal bases: to perform our contract with you, to pursue our legitimate interests, to comply with our legal obligations and otherwise with your consent or at your direction.

How We Share Information

• Within the Metro Super Mart family of companies.
• With service providers that perform services or handle transactions on our behalf.
• With advertisers, advertising- and marketing-related services providers and partners as well as companies that help us learn how you and others interact with our content.
• With social media platforms and similar services, including when you interact with our Digital Services that integrate tools and services provided by social media platforms.
• With business partners, such as when we partner with a third party to offer products or services on a co-branded basis.
• Other parties when required by law or as necessary to protect our rights, and in the context of corporate transactions.
• With your consent or otherwise at your direction.